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February 17, 2014

Showing appreciation, whether to your clients or employees, is essential in maintaining strong relationships with your customers and employees. Gift-giving provides an invaluable time for thanking your customers and rewarding your employees. The purpose of a gift is to build relationships and show appreciation. Businesses have the opportunity to reflect their quality products and service with quality gifts. Gift-giving, when done right, increases connections between people and increases positive associations in your business. In other words, the higher the perceived value of a gift, the more your customers and employees will respect, recognize, remember, be appreciative and refer to you in the future. Think about what gifts can reflect about you.


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