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Gift-Giving

Showing appreciation, whether to your clients or employees, is essential in maintaining strong relationships with your customers and employees. Gift-giving provides an invaluable time for thanking your customers and rewarding your employees. The purpose of a gift is to build relationships and show appreciation. Businesses have the opportunity to reflect their quality products and service with quality gifts. Gift-giving, when done right, increases connections between people and increases positive associations in your business. In other words, the higher the perceived value of a gift, the more your customers and employees will respect, recognize, remember, be appreciative and refer to you in the future. Think about what gifts can reflect about you.

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Bobbleheads: A Story of Promotional Products Delivering Measurable ROI by Jeff Jacobs

Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable.

Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.

A recent Wall Street Journal article detailed the top 11 MLB bobblehead giveaways, and ROI (calculated as increased attendance) topped out with a startling increase of nearly 50 percent. Of the nearly 3 million bobbleheads that will be given away at stadiums this year, none are more popular than the Ken Griffey Jr. character for the Seattle Mariners. Some 46,000 fans were hoping to get one of the only 20,000 made. Even better—attendance was up over 48 percent for the Saturday giveaway as measured against previous Saturday games.

While other factors (like the opponent) can make a difference, it’s clear that giveaways like these bobbleheads, featuring current stars, past stars, announcers, etc., drive fans into the ballpark. The Kansas City Royals, arguably a little short on talent, are certainly not short on creativity. They’ve even used condiments as bobblehead designs. (For the record, relish beat out ketchup and mustard, with an increase of 17.5 percent in attendance.) And if you think about it, it makes sense. Baseball is, after all, about fun. And promotional products like bobbleheads can help bring the fun.

QCA founding-member BDA is a big player in the bobblehead space. BDA’s CEO Jay Deutsch, in a recent interview with Big League Stew, said that bobbleheads have gone way beyond being considered a “trend”—they are big business. In addition to creating bobbleheads for customers in Major League Baseball, BDA counts major brands like Coca-Cola and Target as customers, as well as the NFL.

“The modern bobble has been around for more than six decades, so they are definitely here to stay in one form or another,” said Deutsch. “Over the past few years in particular, their popularity has really hit a high point that I don’t foresee diminishing anytime soon.” Deutsch recounts ball clubs reporting fans lining up outside the ballpark hours before giveaway games to try and ensure they receive a bobble. Fans are so bobble-crazed that it’s not unusual for ball clubs to offer “guaranteed giveaway” programs so fans can secure their bobbleheads with the purchase of a ticket package. And finally, Deutsch mentions that the emergence of social media has increased the overall excitement surrounding giveaways as ball clubs are leveraging networks like Facebook, Twitter, Instagram, Vine and others to create excitement around the bobblehead giveaways and encourage fan engagement. BDA reports an increase in bobblehead requests this year topping 1.7 million, up 200,000 from the previous year. Big business indeed.

So while being able to calculate a specific ROI for many promotional products is difficult, there are case studies and situations like this one that that show, very clearly, how success can be measured. For Major League Baseball Clubs, that’s increased attendance, earlier ticket purchases and/or driving package ticket purchases and higher fan engagement online, which creates greater brand awareness and affinity—lots of good things that make promotional products a winning part of an integrated marketing strategy.

Effective Tradeshow Marketing

Promotional Products Turn Trade Shows into Experiences!

Promotional products have the power to drive tradeshow traffic. Make sure that you use promotional products – properly – as a way of providing a good example of the right way to use this powerful medium.

Smart marketers use promotional products at tradeshows. While the product or service you are selling at the show may or may not be of interest to the attendee at that moment — the impression the markerer is making lasts through the buying cycle and beyond! Independent research tells us that more than 70% of tradeshow attendees who receive a promotional product remember the name of the company that gave them the product. And more than 76% of those recipients have a favorable attitude toward the company that gave them the product.

Here’s even better news – just a little more planning before the event can increase tradeshow ROI exponentially!

Tradeshow marketing is experiential marketing. Most tradeshow exhibitors have designed a beautiful booth and hope that qualified attendees will find them. They need to target their best prospects and make them interested in participating in the experience the exhibitor is staging– and that starts far before the opening day of a show!

Identify the needs and interests of the target audience. Reach out to pre-registered attendees with targeted direct mail – include a personal invitation to visit the booth and include a creative, imprinted product that will pique the attendee’s interest.

One suggestion is to identify a promotional product that will motivate the recipient to take a particular action – in this case to visit the booth. Package the product properly for maximum impact, and then get it into the hands of the target audience well in advance of the show.

A research study conducted by Georgia Southern University examined the behavior of pre-registered show attendees. The attendees were divided into three groups. Group A received a postcard invitation to visit the exhibitor’s booth. Group B received an inexpensive promotional magnet imprinted with the exhibitor’s logo and an invite. Group C received a postcard offering a t-shirt for redeeming postcard at the exhibitor’s booth

Pre-show mailings with promotional products proved far more effective than mailings without. 78% more people responded with the t-shirt offer than the postcard alone. 57% more people responded to the magnet than the postcard alone. Clearly, including a promotional product with a pre-show mailing increases the likelihood of the attendee stopping by the booth to see the exhibitor’s product

As a general rule, promotional products of greater value generate more sales leads than products of lower value, but the promotional product doesn’t need to be expensive to be effective. While you determine the cost of the product, it is the recipient who determines the value – if the recipient finds the product useful, interesting or amusing – they will seek out and remember the offering.

Need more proof? Next time you’re in an airport look around – how many business travelers are wearing, holding or using promotional products? Clearly they have assigned a high value to the product – they have kept it and used it. Industry research tells us people keep promotional products for more than a year – and each time they use imprinted products they actively engage with the promoted brand!

The right promotional products are the HOOK that embeds the memory and maintains the experience. Don’t wait until the last minute and just grab some candy – tradeshow attendees aren’t trick-or-treaters – they are customers. Maximize tradeshow investment and strategically drive tradeshow traffic to the booth – you will not only increase the number and quality of show leads you generate, you will elevate your client’s brand by creating a powerful and positive brand experience.

Holidays Gifts

More ideas available – give us a call to discuss your sepcific needs.  760-931-2633

 

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What can Promotional Products mean to your business – cost savings.and high visibility

The Power of Promotional Products – Here are some interesting facts to support the effectiveness of this form of marketing & advertising.

1. Consumers like promotional products
According to a 2009 PPAI survey, consumers are fans of promotional products – 83% of the consumers surveyed said they like receiving a promotional product with an advertising message and 48% would like to receive them more often. The more useful the product is, the more likely consumers are to take and keep it. In fact, 91% of those surveyed said they had at least one promotional product in their kitchen and 74% keep at least one promotional product in their work area.

2. Promotional products make a lasting impact
Not only do the vast majority of consumers like receiving promotional products, but according to ASI research, 83% of recipients say they can identify the advertiser on a promotional item they own. Think about your favorite items at home or in your office and I bet you can name the advertiser, as well as what you like about that particular product.

3. Promotional products save money
For the average business owner, promotional products are only a fraction of the cost per impression of primetime TV, radio and print advertising. But they make a long-lasting impression with higher brand name recall rates and a higher likelihood of consumers purchasing an item as part of promotional product marketing. In fact, according to PPAI research, consumers made a purchase after receiving a promotional product (20.9 percent) more often than after viewing a print ad (13.4 percent), TV commercial (7.1 percent), or online (4.6 percent).

4. The promotional products industry helps create jobs
Not only do our products make a difference to consumers, but we’re also an industry of nearly 500,000 people throughout North America. This includes thousands of small businesses, family-owned operations and minority- and women-owned businesses.

Stay Cool

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It is hot in Southern California with no cooling trend in sight.  This is a bit unusual for us.  Usually when the rest of the country is hot we are nice and cool at the beach:)  We have a product that helps a great deal with the heat – an Aqua Cooling Towel.  Wet It! Wear It! Stay Cool Anywhere. 25 x 17 inch Cooling towel. Stays 15 to 20 degrees cooler then the air. This towel is good for 5K runs, Relay for life, Golf outings, Any event where people are in the sun or a hot environment. Wear it around you neck. Keeps cool for hours. Just wet it with cold water and shake to activate.  25″ L x 17″ W.  The branding logo can be printed on the towel as well as a full color label on the container.